BU Library and Learning Space

Strong brands, strong relationships /

Strong brands, strong relationships / edited by Susan Fournier, Michael Breazeale and Jill Avery - London : Routledge, 2015. - xxxix, 435 pages : illustrations.

Includes bibliographical references and indexes

9781138786837


Brand name products
Brand loyalty
Branding (Marketing)
Consumer behavior

HD69.B87 / S776 2015

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