Strong brands, strong relationships / (Record no. 247489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01175nam a2200349 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000310511 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | Th-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302075453.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160815b2015 enka f b# 0 1 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138786837 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | Th-BaBU |
| Transcribing agency | Th-BaBU |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69.B87 |
| Item number | S776 2015 |
| 245 00 - TITLE STATEMENT | |
| Title | Strong brands, strong relationships / |
| Statement of responsibility, etc. | edited by Susan Fournier, Michael Breazeale and Jill Avery |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Routledge, |
| Date of publication, distribution, etc. | 2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxix, 435 pages : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 9 (RLIN) | 11817 |
| Topical term or geographic name entry element | Brand loyalty |
| 9 (RLIN) | 55822 |
| Topical term or geographic name entry element | Branding (Marketing) |
| 9 (RLIN) | 12857 |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 8257 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fournier, Susan, |
| Relator term | editor |
| 9 (RLIN) | 139577 |
| Personal name | Breazeale, Michael, |
| Dates associated with a name | 1964- , |
| Relator term | editor |
| 9 (RLIN) | 148989 |
| Personal name | Avery, Jill, |
| Relator term | editor |
| 9 (RLIN) | 148990 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A37125 |
| Link information for field corresponding to 9XX field | 20220615 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0206 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļąāļāļāļēāļĢāļāļļāļāļŠāļēāļŦāļāļĢāļĢāļĄ (Industry management) āļāļĨāļāļĨāļīāļ āļāļēāļĢāļāļąāļāļāļēāļĢ āļāļļāļ āļāļēāļĢāđāļāđāļāļāļąāļāđāļĨāļ°āļāļēāļĢāļĢāđāļ§āļĄāļĄāļ·āļ āļāļēāļĢāđāļāđāđāļāļĢāļ·āđāļāļāļāļąāļāļĢāļāļĨ āļāļēāļĢāļāļ§āļāļāļļāļĄāļĢāļēāļāļē āļ§āļīāļāļĪāļāļāļēāļĢāļāđāļāļēāļāđāļĻāļĢāļĐāļāļāļīāļ āđāļāļīāļāđāļāđāļ āļāļēāļĢāđāļāđāļāļāļģāļāļēāļ āļāļĨāļīāļāļ āļąāļāļāđāļāļļāļāļŠ |
| 997 ## - BU TRANSFER | |
| -- | ind |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | Purchase | 2 | 1 | HD69 .B87 S776 2015 | 2016000005110 | 2025-08-09 | 2024-09-27 | 2024-09-27 | 2019-08-26 | Books |
