Transmedia 2.0 : how to create an entertainment brand using a transmedial approach to storytelling /
Transmedia 2.0 : how to create an entertainment brand using a transmedial approach to storytelling / Nuno Bernardo. - 1st ed. - Lisboa : beActive books, 2014. - 133 p. ill.
9781909547018
Mass media--Marketing
Digital media--Marketing
Marketing--Technological innovations
P96.M36 / B476T 2014