BU Library and Learning Space

Transmedia 2.0 : how to create an entertainment brand using a transmedial approach to storytelling /

Bernardo, Nuno

Transmedia 2.0 : how to create an entertainment brand using a transmedial approach to storytelling / Nuno Bernardo. - 1st ed. - Lisboa : beActive books, 2014. - 133 p. ill.

9781909547018


Mass media--Marketing
Digital media--Marketing
Marketing--Technological innovations

P96.M36 / B476T 2014

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