Transmedia 2.0 : (Record no. 247903)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00809nam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000310959 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302075621.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160901s2014 po a f 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781909547018 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M36 |
| Item number | B476T 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bernardo, Nuno |
| 9 (RLIN) | 149605 |
| 245 10 - TITLE STATEMENT | |
| Title | Transmedia 2.0 : |
| Remainder of title | how to create an entertainment brand using a transmedial approach to storytelling / |
| Statement of responsibility, etc. | Nuno Bernardo. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Lisboa : |
| Name of publisher, distributor, etc. | beActive books, |
| Date of publication, distribution, etc. | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 133 p. |
| -- | ill. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Mass media |
| General subdivision | Marketing |
| 9 (RLIN) | 149606 |
| Topical term or geographic name entry element | Digital media |
| General subdivision | Marketing |
| 9 (RLIN) | 149607 |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Technological innovations |
| 9 (RLIN) | 91904 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 68-2 |
| b | New titles in January 2019 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20190115 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0300 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđāļāļąāđāļ§āđāļ (Communication arts) āļŠāļ·āđāļāļŠāļēāļĢāļĄāļ§āļĨāļāļ (Mass media) āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāļĢāļ°āļŦāļ§āđāļēāļāļāļļāļāļāļĨ (Interpersonal communication) āļāļēāļĢāļāļđāļāđāļāļāļĩāđāļāļļāļĄāļāļ āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļĒāļāļēāļĢāļāļāļāđāļŠāļĩāļĒāļ (Oral communication |
| 997 ## - BU TRANSFER | |
| -- | coa |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Weeding | Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | P96.M36 B476T 2014 | 2016000005805 | 2019-08-26 | 2019-08-26 | Books |
