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The fundamentals of creative advertising /

Burtenshaw, Ken

The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot. - 2nd ed. - London : AVA Publishing, c2011. - 183 p. : ill. (chiefly col.). - AVA academia series AVA fundamentals series .

Includes bibliographical references and index

ISBN: 9782940411566

Subjects--Topical Terms:
Advertising
Advertising campaigns
Commercial art

LC Class. No.: HF5823 / B877F 2011

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The fundamentals of creative advertising /

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