The fundamentals of creative advertising / (Record no. 248259)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00975nam a2200313 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000311536 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250307074053.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 110331s2011 enka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9782940411566 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | B877F 2011 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burtenshaw, Ken |
| 9 (RLIN) | 118462 |
| 245 14 - TITLE STATEMENT | |
| Title | The fundamentals of creative advertising / |
| Statement of responsibility, etc. | Ken Burtenshaw, Nik Mahon, Caroline Barfoot. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | AVA Publishing, |
| Date of publication, distribution, etc. | c2011. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 183 p. : |
| Other physical details | ill. (chiefly col.). |
| 490 1# - SERIES STATEMENT | |
| Series statement | AVA academia series |
| Series statement | AVA fundamentals series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 927 |
| Topical term or geographic name entry element | Advertising campaigns |
| 9 (RLIN) | 12341 |
| Topical term or geographic name entry element | Commercial art |
| 9 (RLIN) | 569 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mahon, Nik. |
| 9 (RLIN) | 118463 |
| Personal name | Barfoot, Caroline |
| 9 (RLIN) | 118464 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 88-2 |
| b | New titles in February 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A54083 |
| Link information for field corresponding to 9XX field | 20170215 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5823 B877F 2011 | 2016000004985 | 2019-08-26 | 2019-08-26 | Books |
