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Beyond advertising : creating value through all customer touchpoints /

Wind, Yoram,

Beyond advertising : creating value through all customer touchpoints / Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. - Second edition - xxiv, 261 pages : illustration.

Includes bibliographical references and index

ISBN: 9781119074229

Subjects--Topical Terms:
Advertising
Communication in marketing
Customer relations

LC Class. No.: HF5823 / W562B 2016

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Beyond advertising : creating value through all customer touchpoints /

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