Beyond advertising : (Record no. 249036)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01099nam a2200313 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000312876 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302080051.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170311s2016 at a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119074229 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | W562B 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wind, Yoram, |
| Relator term | author |
| 9 (RLIN) | 120292 |
| 245 10 - TITLE STATEMENT | |
| Title | Beyond advertising : |
| Remainder of title | creating value through all customer touchpoints / |
| Statement of responsibility, etc. | Yoram (Jerry) Wind, Catharine Findiesen Hays, and The Wharton Future of Advertising Innovation Network. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Hoboken, N.J. : |
| Name of producer, publisher, distributor, manufacturer | John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 261 pages : |
| Other physical details | illustration. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 927 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| Topical term or geographic name entry element | Customer relations |
| 9 (RLIN) | 11640 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hays, Catharine, |
| Dates associated with a name | 1958- , |
| Relator term | author |
| 9 (RLIN) | 151526 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 85-2 |
| b | New titles in May 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20170515 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5823 W562B 2016 | 2017000001359 | 2019-08-26 | 2019-08-26 | Books |
