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Advertising campaign strategy : a guide to marketing communication plans /

Parente, Donald,

Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. - Fifth edition - xxiii, 401 pages : illustrations.

Previous edition: 2006

Includes bibliographical references and index

ISBN: 9781133434801

Subjects--Topical Terms:
Advertising campaigns
Communication in marketing

LC Class. No.: HF5837 / P373A 2015

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Advertising campaign strategy : a guide to marketing communication plans /

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