Advertising campaign strategy : (Record no. 249149)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01185nam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000313054 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302080115.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170325s2015 at a f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133434801 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5837 |
| Item number | P373A 2015 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parente, Donald, |
| Relator term | author |
| 9 (RLIN) | 42859 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising campaign strategy : |
| Remainder of title | a guide to marketing communication plans / |
| Statement of responsibility, etc. | Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. |
| 246 30 - VARYING FORM OF TITLE | |
| Title proper/short title | Guide to marketing communication plans |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fifth edition |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Australia : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | ÂĐ2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 401 pages : |
| Other physical details | illustrations. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| Content type term | still image |
| Content type code | sti |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 500 ## - GENERAL NOTE | |
| General note | Previous edition: 2006 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising campaigns |
| 9 (RLIN) | 12341 |
| Topical term or geographic name entry element | Communication in marketing |
| 9 (RLIN) | 7458 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Strausbaugh-Hutchinson, Kirsten L., |
| Relator term | author |
| 9 (RLIN) | 151700 |
| 946 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| a | 85-2 |
| b | New titles in May 2017 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20170509 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 997 ## - BU TRANSFER | |
| -- | adv |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 2 | 8 | HF5837 P373A 2015 | 2017000001503 | 2024-01-10 | 2022-01-07 | 2019-08-26 | Books |
