How to persuade people who don't want to be persuaded get what you want-every time! /
Bauer, Joel, 1960-
How to persuade people who don't want to be persuaded get what you want-every time! / [electronic resource] : Joel Bauer & Mark Levy. - Hoboken, N.J. : Wiley, c2004. - 1 online resource
Includes index.
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
9780471647973 9780471677796 (electronic bk.)
Persuasion (Psychology)
BF637.P4 / B32 2004
How to persuade people who don't want to be persuaded get what you want-every time! / [electronic resource] : Joel Bauer & Mark Levy. - Hoboken, N.J. : Wiley, c2004. - 1 online resource
Includes index.
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
9780471647973 9780471677796 (electronic bk.)
Persuasion (Psychology)
BF637.P4 / B32 2004
