How to persuade people who don't want to be persuaded [electronic resource] : get what you want-every time! / Joel Bauer & Mark Levy.
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TextPublication details: Hoboken, N.J. : Wiley, c2004.Description: 1 online resourceISBN: - 9780471647973
- 9780471677796 (electronic bk.)
- BF637.P4 B32 2004
Includes index.
Draw in the listener -- Change the moment -- The transformation mechanism -- The body metaphor -- The paper metaphor -- The quick pitch opening -- The quick pitch body -- The slogan pitch -- Convince with samples -- The power of free -- The power of gifts -- Solid proof -- Dynamic clarity -- Be distinct -- Overcome resistance -- The look -- The platform pitch -- The mechanism emergency kit.
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