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Building brand trust : discovering the advertising insight behind great brands /

MacQueen, Josh

Building brand trust : discovering the advertising insight behind great brands / Josh McQueen ; edited by Caroline M. Smith - [S.l.] : Xlibris Corporation, 2013. - 393 p. : ill.

Includes index

Includes bibliography

ISBN: 9781477105009

Subjects--Topical Terms:
Branding (Marketing).
Advertising.

LC Class. No.: HF5415.1255 / M226B 2013

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Building brand trust : discovering the advertising insight behind great brands /

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