Building brand trust : discovering the advertising insight behind great brands / Josh McQueen ; edited by Caroline M. Smith

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Material type: Text

TextPublication details: [S.l.] : Xlibris Corporation, 2013.Description: 393 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415 .1255 M226B 2013 (Browse shelf(Opens below))	Available	2016000005609

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Includes index

Includes bibliography

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