Building brand identity : (Record no. 220129)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01279nam0a22002890a04500 |
| 001 - CONTROL NUMBER | |
| control field | 000143225 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302063112.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | s1995 xxu fnx000 000 0neng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 047104220X |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 2006004239 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD69 .B7 |
| Item number | U673B |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Upshaw, Lynn B. |
| 9 (RLIN) | 113625 |
| 245 10 - TITLE STATEMENT | |
| Title | Building brand identity : |
| Remainder of title | a strategy for success in a hostile marketplace / |
| Statement of responsibility, etc. | Lynn B. Upshaw |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, N.Y. : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c1995 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 354 p. : |
| Other physical details | ill. |
| 490 0# - SERIES STATEMENT | |
| Series statement | New directions in business |
| 500 ## - GENERAL NOTE | |
| General note | Series statement from jacket |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BRAND NAME PRODUCTS |
| General subdivision | MANAGEMENT |
| 9 (RLIN) | 43291 |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| b | 200610270010 |
| p | 3270.00 |
| n | BUR |
| r | SID02 RONO20060612 ORDNO2 |
| t | 10 |
| c | 10 |
| l | B |
| h | HD69 .B7 |
| j | 0 |
| i | U673B |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47077 |
| Link information for field corresponding to 9XX field | Nov 6 2006 1:57PM |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0303 āļāļāļ°āļāļīāđāļāļĻāļĻāļēāļŠāļāļĢāđ. āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| -- | āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē - āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| -- | 03 |
| -- | āđāļāļĐāļāļē āļāļēāļĢāļŠāļ·āđāļāļŠāļēāļĢāđāļāļ·āđāļāļāļēāļĢāļāļĨāļēāļ |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Closed Shelves (Contact Library Staff) | 2019-05-30 | 1 | HD69 .B7 U673B | 200610270010 | 2022-09-19 | 2022-08-25 | 2019-05-30 | Books |
