Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw

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Material type: Text

TextSeries: New directions in businessPublication details: New York, N.Y. : Wiley, c1995Description: 354 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 U673B (Browse shelf(Opens below))	Available	200610270010

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Includes bibliographical references and index

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