How cool brands stay hot : (Record no. 244211)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00953nam a2200301 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 000299678 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250302074444.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121119s2013 xxka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749468040 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.332.Y66 |
| Item number | B473H 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den, |
| Dates associated with a name | 1971- |
| 9 (RLIN) | 144704 |
| 245 10 - TITLE STATEMENT | |
| Title | How cool brands stay hot : |
| Remainder of title | branding to Generation Y / |
| Statement of responsibility, etc. | Joeri Van den Bergh and Mattias Behrer. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 p. : |
| Other physical details | ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Young consumers. |
| 9 (RLIN) | 11733 |
| Topical term or geographic name entry element | Young adult consumers. |
| 9 (RLIN) | 144705 |
| Topical term or geographic name entry element | Generation Y. |
| 9 (RLIN) | 131466 |
| Topical term or geographic name entry element | Target marketing. |
| 9 (RLIN) | 39509 |
| Topical term or geographic name entry element | Product management. |
| 9 (RLIN) | 12858 |
| Topical term or geographic name entry element | Consumer behavior |
| 9 (RLIN) | 8257 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Behrer, Mattias. |
| 9 (RLIN) | 144706 |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] | |
| Link information for 9XX fields | A47060 |
| Link information for field corresponding to 9XX field | 20140904 |
| 991 00 - BU INFORMATION | |
| BU Field of Study | 0202 āļāļāļ°āļāļĢāļīāļŦāļēāļĢāļāļļāļĢāļāļīāļ. āļāļēāļĢāļāļĨāļēāļ āļāļēāļĢāļāļēāļĒ āļāļēāļĢāļāļĨāļīāļ āļāļēāļĢāļāļĢāļīāļŦāļēāļĢāļāļĨāļīāļāļ āļąāļāļāđ āļāļēāļĢāļŠāđāļāđāļāđāļē-āļāļāļ āļāļēāļĢāļāļ§āļāļāļļāļĄāļāļļāļāļ āļēāļ āļāļĪāļāļīāļāļĢāļĢāļĄāļāļđāđāļāļĢāļīāđāļ āļ |
| 997 ## - BU TRANSFER | |
| -- | 02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | 3 | 4 | HF5415.332.Y66 B473H 2013 | 2014000002856 | 2023-05-11 | 2023-01-19 | 2019-08-26 | Books | |||
| Library of Congress Classification | Available | Books | BU Library and Learning Space | BU Library and Learning Space | Book Shelves | 2019-08-26 | HF5415.332.Y66 B473H 2013 | 2014000002932 | 2019-08-26 | 2019-08-26 | Books |
