How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer.

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Material type: Text

TextPublication details: London : Kogan Page, 2013.Edition: 2nd edDescription: 267 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.332.Y66 B473H 2013 (Browse shelf(Opens below))	Available	2014000002856
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.332.Y66 B473H 2013 (Browse shelf(Opens below))	Available	2014000002932

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Includes bibliographical references and index.

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