Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz
Material type:
- 0844229903
- HF5823 V362A
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BU Library and Learning Space | Books | Closed Shelves (Contact Library Staff) | HF5823 V362A (Browse shelf(Opens below)) | Available | 231140 |
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HF5823 T444E Effective advertising : understanding when, how, and why advertising works / | HF5823 T863A 2013 Adland : a global history of advertising / | HF5823 T863A 2013 Adland : a global history of advertising / | HF5823 V362A Advertising principles : choice, challenge, change / | HF5823 V362A Advertising principles : choice, challenge, change / | HF5823 V362A 2014 Advertising transformed : the new rules for the digital age / | HF5823 V362A 2014 Advertising transformed : the new rules for the digital age / |
Includes bibliographical references and index
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