Advertising principles : choice, challenge, change / Bruce G. Vanden Bergh, Helen Katz

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Material type: Text

TextPublication details: Lincolnwood, Ill. : NTC Business, c1999Description: 582 p. : ill. (some col.)ISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5823 V362A (Browse shelf(Opens below))	Available	231140

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Previous	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	HF5823 T863A 2013 Adland : a global history of advertising /	HF5823 T863A 2013 Adland : a global history of advertising /	HF5823 V362A Advertising principles : choice, challenge, change /	HF5823 V362A Advertising principles : choice, challenge, change /	HF5823 V362A 2014 Advertising transformed : the new rules for the digital age /	HF5823 V362A 2014 Advertising transformed : the new rules for the digital age /	Next

Includes bibliographical references and index

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