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Classic failures in product marketing : marketing principles violations and how to avoid them

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Material type: Text

TextPublication details: Westport, Conn. : Quorum, 1989Description: 205Subject(s):

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.15 H462C (Browse shelf(Opens below))	Available	91067
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.15 H462C (Browse shelf(Opens below))	Available	91068

Total holds: 0

Previous				No cover image available	No cover image available	No cover image available		Next
Previous	HF5415.15 G545A Authenticity : what consumers really want /	HF5415.15 G545A Authenticity : what consumers really want /	HF5415.15 G672P 2006 The product manager's handbook /	HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them	HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them	HF5415.15 H577C The creative priority : driving innovative business in the real world	HF5415.15 K563P Packaging makeovers : graphic redesign for market change /	Next

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