Promotion and marketing for broadcasting, cable, and the Web / edited by Susan Tyler Eastman, Douglas A. Ferguson, Robert A. Klein

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Material type: Text

TextPublication details: Boston, Mass. : Focal Press, c2002Edition: 4th edDescription: 274 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HE8689.7 .M37 P765 2002 (Browse shelf(Opens below))	Available	200309190067

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Previous	No cover image available						No cover image available	Next
Previous	HE8689.6 S537T 1995 Telecommunications management : broadcasting/cable and the new technologies	HE8689.7.M37 B792T 2016 The TV brand builders : how to win audiences and influence viewers /	HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web /	HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web /	HE8689.7 .M37 P765 2002 Promotion and marketing for broadcasting, cable, and the Web /	HE8689.7.P82 H462P 2013 Public service broadcasting /	HE8689.8 B768R 1998 Radio-television-cable management	Next

Includes bibliographical references and index

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