Marketing research : an applied orientation / Naresh K. Malhotra

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c1996Edition: 2nd edDescription: 890 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.2 M343M 1996 (Browse shelf(Opens below))	Available	200205220823

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Previous	HF5415.2 M343B 2002 Basic marketing research : applications to contemporary issues /	HF5415.2 M343E 2015 Essentials of marketing research : a hands-on orientation /	HF5415.2 M343M Marketing research : an applied orientation	HF5415.2 M343M 1996 Marketing research : an applied orientation /	HF5415.2 M343M 2004 Marketing research : an applied orientation /	HF5415.2 M343M 2004 Marketing research : an applied orientation /	HF5415.2 M343M 2010 Marketing research : an applied orientation : global edition /	Next

Includes bibliographical references and index

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