Understanding business marketing and purchasing : an interaction approach / edited by David Ford on behalf of the IMP Group

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Material type: Text

TextPublication details: Australia : Thomson Learning, 2002Edition: 3rd edDescription: 488 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.1263 U523 2002 (Browse shelf(Opens below))	Available	200207200026

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Previous	HF5415.1263 D426A AMA handbook for managing business to business marketing communications	HF5415.1263 H377E Effective industrial marketing : business-to-business marketing of goods and services	HF5415.1263 H382I 2006 Industrial marketing : text and cases /	HF5415.1263 U523 2002 Understanding business marketing and purchasing : an interaction approach /	HF5415.1263 U523 2002 Understanding business marketing and purchasing : an interaction approach /	HF5415.1263 U622R 2018 The revenue acceleration rules : supercharge sales and marketing through artificial intelligence, predictive technologies, and account-based strategies /	HF5415.1263 V572B Business to business marketing : analysis & practice in a dynamic environment /	Next

Includes index

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