Strategic marketing management : a means-end approach / Mark E. Parry

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 P377S (Browse shelf(Opens below))	Available	200209110039
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 P377S (Browse shelf(Opens below))	Available	200209110040

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Previous		No cover image available				No cover image available	No cover image available	Next
Previous	HF5415.13 N673M Marketing management : a European perspective /	HF5415.13 O532D Developing a winning J.I.T. marketing strategy : the industrial marketer's guide	HF5415.13 P377S Strategic marketing management : a means-end approach /	HF5415.13 P377S Strategic marketing management : a means-end approach /	HF5415.13 P377S Strategic marketing management : a means-end approach /	HF5415.13 P377S 1992 Successful marketing for the small business	HF5415.13 P473M 1992 Marketing management : knowledge and skills : text, analysis, cases, plans	Next

Includes bibliographical references and index

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