Marketing channels : a relationship management approach / Lou E. Pelton, David Strutton, James R. Lumpkin

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2002Edition: 2nd ed. , international edDescription: 514 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.129 P447M 2002 (Browse shelf(Opens below))	Available	200702140051

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Includes bibliographical references and index

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