Global marketing : foreign entry, local marketing, & global management / Johny K. Johansson

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2003Edition: 3rd ed. , international edDescription: 654 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF1416 J632G 2003 (Browse shelf(Opens below))	Available	200308210039

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Previous	HF1416 J346I 2001 International marketing cases /	HF1416 J426I Instructor's resource manual with test questions global marketing strategies, second edition /	HF1416 J632G Global marketing : foreign entry, local marketing, and global management	HF1416 J632G 2003 Global marketing : foreign entry, local marketing, & global management /	HF1416 J632G 2003 Global marketing : foreign entry, local marketing, & global management /	HF1416 J632G 2003 Global marketing : foreign entry, local marketing, & global management /	HF1416 J632G 2003 Global marketing : foreign entry, local marketing, & global management /	Next

Includes bibliographical references and indexes

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