Global marketing management / Masaaki Kotabe, Kristiaan Helsen

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Material type: Text

TextPublication details: New York, N.Y. : Wiley, c2001Edition: 2nd edDescription: 739 p. : ill. (some col.), col. mapsISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF1416 K672G 2001 (Browse shelf(Opens below))	Available	200302250015

Total holds: 0

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Previous	HF1416 K433G 2003 Global marketing /	HF1416 K433G 2005 Global marketing /	HF1416 K433G 2017 Global marketing /	HF1416 K672G 2001 Global marketing management /	HF1416 K672G 2001 Global marketing management /	HF1416 L567A Affiliates of U.S. and Japanese multinationals in East Asian production and trade	HF1416 M322I International marketing : consuming globally, thinking locally /	Next

Includes bibliographical references and indexes

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