Marketing engineering : computer-assisted marketing analysis and planning / Gary L. Lilien, Arvind Rangaswamy

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2003Edition: 2nd edDescription: 518 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.125 L544M 2003 (Browse shelf(Opens below))	Available	200308140008

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Previous	HF5415.125 D572 Discovering data mining : from concept to implementation	HF5415.125 G467A 2019 AI in marketing, sales and service : how marketers without a data science degree can use AI, big data and bots /	HF5415.125 L544M 2003 Marketing engineering : computer-assisted marketing analysis and planning /	HF5415.125 L544M 2003 Marketing engineering : computer-assisted marketing analysis and planning /	HF5415.125 L544M 2003 Marketing research : marketing engineering applications /	HF5415.125 M544M 2015 Marketing data science : modeling techniques in predictive analytics with R and Python /	HF5415.125 P375A AMA marketing toolbox : selecting the right products and services	Next

Includes bibliographical references and index

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