Using qualitative research in advertising : strategies, techniques, and applications / Margaret A. Morrison ... [et al.]

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage, c2002Description: 139 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5814 U846 (Browse shelf(Opens below))	Available	200311050069

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Includes bibliographical references and index

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