Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 10th ed. , international edDescription: 696 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.135 K474S 2004 (Browse shelf(Opens below))	Available	200401140239

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Includes bibliographical references and indexes

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