Integrated advertising, promotion, & marketing communications / Kenneth E. Clow, Donald Baack

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004Edition: 2nd edDescription: 538 p. : col. ill. + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 C568I 2004 (Browse shelf(Opens below))	Available	200403120122

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Includes bibliographical references and indexes

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