The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz

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Material type: Text

TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, c2003Edition: 2nd edDescription: 185 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5826.5 K379M 2003 (Browse shelf(Opens below))	Available	200406250300

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Previous	No cover image available	No cover image available						Next
Previous	HF5826.5 B372E 1987 Essentials of media planning : a marketing planning	HF5826.5 B372E 1993 Essentials of media planning : a marketing viewpoint	HF5826.5 K379M 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K379M 2003 The media handbook : a complete guide to advertising media selection, planning, research, and buying /	HF5826.5 K444 Kellogg on advertising & media : the Kellogg School of Management /	HF5826.5 K444A Advertising media planning : a brand management approach /	HF5826.5 K444A 2008 Advertising media planning : a brand management approach /	Next

Includes bibliographical references and index

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