Lateral marketing : new techniques for finding breakthrough ideas / Philip Kotler, Fernando Trias de Bes

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Material type: Text

TextPublication details: Hoboken, N.J. : Wiley, c2003Description: 206 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HF5415.13 K674L (Browse shelf(Opens below))	Available	200408050061

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Previous	HF5415.13 K674K Kotler on marketing : how to create, win, and dominate markets /	HF5415.13 K674K Kotler on marketing : how to create, win, and dominate markets /	HF5415.13 K674L Lateral marketing : new techniques for finding breakthrough ideas /	HF5415.13 K674L Lateral marketing : new techniques for finding breakthrough ideas /	HF5415.13 K674M Marketing management : analysis, planning, and control /	HF5415.13 K674M 1972 Marketing management : analysis, planning, and control	HF5415.13 K674M 1985 Marketing management : analysis, planning, and control	Next

Includes bibliographical references and index

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