Consumers / Eric Arnould, Linda Price, George Zinkhan

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw Hill Irwin, c2004Edition: 2nd ed. , international edDescription: 845 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.32 A766C 2004 (Browse shelf(Opens below))	Available	200408050105

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Previous	HF5415.32 A283W What kids buy and why : the psychology of marketing to kids	HF5415.32 A766C 2002 Consumers /	HF5415.32 A766C 2002 Consumers /	HF5415.32 A766C 2004 Consumers /	HF5415.32 A766C 2004 Consumers /	HF 5415.32 A872C Consumer behavior : a strategic approach /	HF 5415.32 A872C Consumer behavior : a strategic approach /	Next

Includes bibliographical references and indexes

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