Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2005Edition: 15th ed. , international edDescription: 793 p. : col. ill. + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 P477B 2005 (Browse shelf(Opens below))	Available	200505180005

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Includes bibliographical references and indexes

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