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Basic marketing : a global-managerial approach / William D. Perreault, Jr., E. Jerome McCarthy

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2005Edition: 15th ed. , international edDescription: 793 p. : col. ill. + 1 CD-ROMISBN:
  • 007111176X
Subject(s): LOC classification:
  • HF5415.13 P477B 2005
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Includes bibliographical references and indexes

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