Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage, c2004Description: 203 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5823 T444E (Browse shelf(Opens below))	Available	200506290017

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Previous	HF5823 T394H How to write a successful advertising plan	HF5823 T444A Advertising and sales promotion strategy /	HF5823 T444A Advertising and sales promotion strategy /	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	HF5823 T444E Effective advertising : understanding when, how, and why advertising works /	HF5823 T863A 2013 Adland : a global history of advertising /	HF5823 T863A 2013 Adland : a global history of advertising /	Next

Includes bibliographical references and index

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