Corporate cultures and global brands / edited by Albrecht Rothacher
Material type:
TextPublication details: Hackensack, N.J. : World Scientific, c2004Description: 269 pISBN: - 9812388567
- HD69 .B7 C676
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BU Library and Learning Space | Books | Book Shelves | HD69 .B7 C676 (Browse shelf(Opens below)) | Available | 200604260038 |
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| HD69 .B7 C438L Luxury brand management : a world of privilege / | HD 69 .B7 C438L 2012 Luxury brand management : a world of privilege / | HD 69 .B7 C438L 2012 Luxury brand management : a world of privilege / | HD69 .B7 C676 Corporate cultures and global brands / | HD69 .B7 C724U 2003 The ultimate book of business brands : insights from the world's 50 greatest brands / | HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / | HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players / |
"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements
Includes bibliographical references
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