The product manager's handbook / Linda Gorchels

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Material type: Text

TextPublication details: New York, N.Y. : McGraw-Hill, c2006Edition: 3rd edDescription: 389 p. : ill. + 1 CD-ROMISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.15 G672P 2006 (Browse shelf(Opens below))	Available	200605250059

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Previous	HF5415.15 E444S 2007 Strategic brand management /	HF5415.15 G545A Authenticity : what consumers really want /	HF5415.15 G545A Authenticity : what consumers really want /	HF5415.15 G672P 2006 The product manager's handbook /	HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them	HF5415.15 H462C Classic failures in product marketing : marketing principles violations and how to avoid them	HF5415.15 H577C The creative priority : driving innovative business in the real world	Next

Includes bibliographical references and index

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