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Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik

By: Contributor(s): Material type: TextTextPublication details: Australia : Thomson/South-Western, c2006Edition: 4th ed. , international student edDescription: 781 p. : col. illISBN:
  • 032431132X
Subject(s): LOC classification:
  • HF5821 O384A 2006
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Includes bibliographical references and indexes

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