Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik
Material type:
- 032431132X
- HF5821 O384A 2006
Item type | Home library | Collection | Shelving location | Call number | Status | Barcode | |
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BU Library and Learning Space | Books | Book Shelves | HF5821 O384A 2006 (Browse shelf(Opens below)) | Available | 200606020084 |
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HF5821 O384A 2003 Advertising and integrated brand promotion / | HF5821 O384A 2003 Advertising and integrated brand promotion / | HF5821 O384A 2003 Advertising and integrated brand promotion / | HF5821 O384A 2006 Advertising and integrated brand promotion / | HF5821 O384A 2009 Advertising and integrated brand promotion / | HF5821 S384E 1988 Essentials of advertising strategy | HF5821 S533L 2013 Loveworks : how the world's top marketers make emotional connections to win in the marketplace / |
Includes bibliographical references and indexes
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