Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage, c2005Edition: 2nd edDescription: 269 p. : illISBN:

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Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.127 M664G 2005 (Browse shelf(Opens below))	Available	200606020090

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Includes bibliographical references and index

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