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Advertising : principles & practice / William Wells, Sandra Moriarty, John Burnett

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006Edition: 7th ed. , international edDescription: 592 p. : ill. (chiefly col.)ISBN:
  • 0131968815
Other title:
  • Advertising : principles and practice
Subject(s): LOC classification:
  • HF5823 W444A 2006
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Item type Home library Collection Shelving location Call number Status Barcode
Books Books BU Library and Learning Space Books Book Shelves HF5823 W444A 2006 (Browse shelf(Opens below)) Available 200608260014
Total holds: 0

Includes bibliographical references and index

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