Strategic Asian marketing : an essential guide for managers / Hean Tat Keh, Jeongwen Chiang

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Material type: Text

TextPublication details: Singapore : Pearson/Prentice Hall, 2004Description: 269 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 K43S (Browse shelf(Opens below))	Available	200610050058

Total holds: 0

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Previous	HF5415.13 J346M 1997 Marketing planning & strategy	HF5415.13 J346M 2001 Marketing planning & strategy : casebook	HF5415.13 J346M 2001 Marketing planning & strategy : casebook	HF5415.13 K43S Strategic Asian marketing : an essential guide for managers /	HF5415.13 K647M 2000 Marketing management	HF5415.13 K674I Instructor's manual, 7th ed. marketing management : analysis, planning, implementation, and control, 7th ed. /	HF5415.13 K674K Kotler on marketing : how to create, win, and dominate markets /	Next

Includes bibliographical references and index

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