Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack

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Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2007Edition: 3rd ed. , international edDescription: 515 p. : col. illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.123 C568I 2007 (Browse shelf(Opens below))	Available	200705260002

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Includes bibliographical references and indexes

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