Marketing management : a value-creation process / Pierre-Louis Dubois, Alain Jolibert, Hans Muhlbacher

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Material type: Text

TextPublication details: New York, N.Y. : Palgrave Macmillan, 2007Description: 466 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.13 D826M (Browse shelf(Opens below))	Available	200712250017

Total holds: 0

Previous			No cover image available			No cover image available		Next
Previous	HF5415.13 D524M 1994 Marketing management /	HF5415.13 D642M 2002 Marketing management : text and cases /	HF5415.13 D673M Marketing for the small manufacturer : how to turn the disadvantages of being small into big business advantage	HF5415.13 D826M Marketing management : a value-creation process /	HF5415.13 D826M Marketing management : a value-creation process /	HF5415.13 D862D Driving brand value : using integrated marketing to manage profitable stakeholder relationships	HF5415.13 D862I IMC : using advertising and promotion to build brands /	Next

Includes bibliographical references and index

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