Qualitative marketing research : a cultural approach / Johanna Moisander and Anu Valtonen

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TextSeries: Introducing qualitative methodsPublication details: London : Sage, 2006Description: 227 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5415.2 M647Q (Browse shelf(Opens below))	Available	200712150004

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Previous	HF5415.2 M374 Marketing metrics : 50+ metrics every executive should master /	HF5415.2 M374 Marketing metrics : 50+ metrics every executive should master /	HF5415.2 M467S Sales forecasting management /	HF5415.2 M647Q Qualitative marketing research : a cultural approach /	HF5415.2 P372M Marketing research /	HF5415.2 P696H 2012 The handbook of online and social media research : tools and techniques for market researchers /	HF5415.2 Q344 Qualitative marketing research /	Next

Includes bibliographical references and index

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