Strategic copywriting : how to create effective advertising / Edd Applegate

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Material type: Text

TextPublication details: Lanham, Md. : Rowman & Littlefield, c2005Description: 253 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HF5825 A664S (Browse shelf(Opens below))	Available	200810020001

Total holds: 0

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Previous	HF5825 อ117ว วิชาการโฆษณา : เรื่ององค์ประกอบและหลักของการทำโฆษณา	HF5825 A383 2015 Advertising design by layout technique.	HF5825 A574G Great print advertising : creative approaches, strategies, and tactics	HF5825 A664S Strategic copywriting : how to create effective advertising /	HF5825 A776 The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett /	HF5825 A776 The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett /	HF5825 A776 The art of writing advertising : conversations with William Bernbach, George Gribbin, Rosser Reeves, David Ogilvy, Leo Burnett /	Next

Includes bibliographical references and index

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