Zag : the number-one strategy of high-performance brands / a whiteboard overview by Marty Neumeier

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Material type: Text

TextPublication details: Berkeley, Calif. : AIGA, c2007Description: 178 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 N485Z (Browse shelf(Opens below))	Available	200811190009

Total holds: 0

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Previous	HD 69 .B7 M677F From Altoids to Zima : the surprising stories behind 125 brand names /	HD69 .B7 N323L Living brands : collaboration + innovation = customer fascination /	HD69 .B7 N485B The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /	HD69 .B7 N485Z Zag : the number-one strategy of high-performance brands /	HD69 .B7 N547C Customize the brand : make it more desirable-and profitable /	HD69 .B7 N547C Customize the brand : make it more desirable-and profitable /	HD 69 .B7 O446O On brand /	Next

Cover title: Zag : the #1 strategy of high-performance brands

Includes bibliographical references and index

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