The origin of brands : discover the natural laws of product innovation and business survival / Al Ries and Laura Ries

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Material type: Text

TextPublication details: New York, N.Y. : HarperBusiness, c2004Description: 308 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 R537O (Browse shelf(Opens below))	Available	200901220013

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Previous	HD69.B7 P746B Brand immortality : how brands can live long and prosper /	HD69 .B7 R362B 2000 Branding : a practical guide to planning your strategy	HD69 .B7 R362B 2000 Branding : a practical guide to planning your strategy	HD69 .B7 R537O The origin of brands : discover the natural laws of product innovation and business survival /	HD69 .B7 R537P 2009 Power brands : measuring, making and managing brand success /	HD69 .B7 R537T 2002 The 22 immutable laws of branding : how to build a product or service into a world-class brand /	HD69 .B7 R537T 2002 The 22 immutable laws of branding : how to build a product or service into a world-class brand /	Next

Includes index

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