Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker

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Material type: Text

TextPublication details: New York, N.Y. : Free Press, c2004Description: 348 p. : illISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Book Shelves	HD69 .B7 A243B (Browse shelf(Opens below))	Available	200902040002

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Previous	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Building strong brands /	HD69 .B7 A243B Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69.B7 A243B Brand relevance : making competitors irrelevant /	HD69 .B7 A243M Managing brand equity : capitalizing on the value of a brand name /	Next

Includes bibliographical references and index

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