The ultimate book of business brands : insights from the world's 50 greatest brands / Stuart Crainer, Des Dearlove

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Material type: Text

TextSeries: Capstone referencePublication details: Oxford : Capstone, 2003Edition: New edDescription: 216 pISBN:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Status	Barcode
Books	BU Library and Learning Space	Books	Closed Shelves (Contact Library Staff)	HD69 .B7 C724U 2003 (Browse shelf(Opens below))	Available	200902100032

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Previous	HD 69 .B7 C438L 2012 Luxury brand management : a world of privilege /	HD 69 .B7 C438L 2012 Luxury brand management : a world of privilege /	HD69 .B7 C676 Corporate cultures and global brands /	HD69 .B7 C724U 2003 The ultimate book of business brands : insights from the world's 50 greatest brands /	HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /	HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /	HD69 .B7 D343B Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players /	Next

Includes bibliographical references and index

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